Urban Insurance Partners Institute Web Site
Supporter Information

PRUDENTIAL JOINS THE URBAN INSURANCE PARTNERS INSTITUTE
FOR IMMEDIATE RELEASE 
Contact: Tammy L. Rader
317.580.2599
Laurita Warner, Prudential
(973) 802-9989
October 9, 2001

Supports Industry Effort to Further Urban Insurance Outreach

Chicago... Prudential Property and Casualty Insurance Company has joined the Urban Insurance Partners Institute (UIPI), a growing industry effort to create alliances among insurance companies and local urban communities.

"We like the direction the institute is taking," says Robert Ellison, director of multi-cultural marketing for Prudential's property and casualty company. "UIPI is a great resource for the insurance industry on urban affairs, which will be highlighted during an upcoming national workshop. The gathering will provide a good opportunity to bring property casualty and life insurers together to share the latest developments in urban marketing."

Prudential has played a key role in planning the UIPI workshop, called Urban Insurance Advantage, set for Nov. 14-15 in Chicago. Ellison serves on the UIPI Workshop Committee, which helped design the two-day program. A host of experts from the legal, insurance, regulatory and business communities will provide insight on how to write urban business successfully during the seminar. Model urban programs will also be featured.
"Prudential has been a leader in urban marketing, using a community based approach," notes Suzanne Reade, UIPI president. "The company's experience has proven very valuable to the institute in the short time they've been a member. We look forward to our ongoing partnership."

As of Dec. 31, 2000, Prudential Property and Casualty Insurance Company and its affiliated companies insured over 2.2 million cars and homes in 48 states, with annual premiums of over $1.7 billion. The entities are companies of The Prudential Insurance Company of America. Prudential offers an innovative homeowners insurance discount for consumers who complete educational programs with community organizations in several cities.

Prudential is also involved in many community revitalization efforts, including investments with Local Initiatives Support Corporation (LISC), a not-for-profit organization dedicated to rebuilding communities. LISC is a major co-sponsor of the UIPI Urban Insurance Advantage workshop.

"We bring a great deal of experience to the institute, and anticipate that our membership will enhance our ability to further our outreach in urban communities," summarizes Ellison about Prudential's decision to join UIPI.

UIPI identifies and promotes model urban insurance practices; educates insurers about opportunities in urban markets; teaches consumers about homeowners insurance; and maintains a Web site that highlights urban initiatives and supporters. The institute is an insurance industry organization devoted solely to urban affairs. UIPI is funded by individual companies and major trade associations. Several new supporters have been added over the past year.

To learn more about UIPI or the upcoming workshop call (773) 880-8780 or visit www.uipi.org.