3rd Annual
Avoid potholes (or pitfalls) that can prevent both veterans and novices from mapping a successful course in urban markets. Whether you’re steering a large sedan or small compact, learn what roads to take and how fast to drive. Companies with specific urban strategies are laying claim to this growing segment of business. An integrated approach, including underwriting, agents, marketing and law, provides the greatest opportunity for success. Key management personnel from smaller operations can also gain ground by accessing the newest developments and expert advice in urban niche marketing. Discover how urban market challenges can be turned into profit opportunities, along with other proven strategies to establish strength in this increasingly diverse segment. Companies of all sizes will also learn how to prevent common mistakes in identifying customers and customer needs, developing the right products, and creating dependable delivery systems. The program builds upon the previous two UIPI national workshops, including an in-depth look at establishing a successful corporate urban marketing team. First time attendees will benefit from the nuts and bolts advice offered. Leading experts who have helped companies manage their legal risks and develop customer-focused marketing strategies will head up the sessions, which include:
Payment
can be made by credit card, check or money order, payable to the Urban
Insurance Partners Institute. UIPI is a tax-exempt 501(c)3 educational
organization.
Please
contact the hotel, located at 20 East Chestnut Street, directly to book
your room, Sessions sponsored in part by:
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Participant Comments
“The workshop offers great ideas to successfully navigate the complexities
of today’s urban markets.”
– Larry Lewis
Prudential Property and Casualty Insurance Company
“As our market changes
to include more urban areas, the workshop has provided critical knowledge to
our team of employees who attend each year.”
– Linda Goff
Kentucky Farm Bureau Mutual Insurance Company
“I believe
this workshop is a benefit to any insurer who is interested in gaining insight
into strategies that will achieve profitable growth in the urban markets.”
– Gwen Jones
American Family Mutual Insurance Company
“Fresh
market data, top legal experts, insight from regulators, and a plan of action
for all types of insurers, make this urban affairs workshop a must for both
companies and trade associations.”
–
Chuck Chamness
National Association of Mutual Insurance Companies